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• Published on: 2000
• Binding: Unknown Binding

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[S865.Ebook] Ebook Public Relations: Strategies and Tactics (6th Edition), by Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee, Glen T. Cameron

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Public Relations presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. The text distinguishes itself from other texts in the field through the inclusion of case studies that are as current as today's headlines. This latest edition pays particular attention to global issues, use of the Internet and other new technologies, and ethical issues in public relations.

• Sales Rank: #5575408 in Books
• Published on: 1999-12
• Original language: English
• Number of items: 1
• Dimensions: 1.02" h x 7.70" w x 9.45" l, 2.43 pounds
• Binding: Hardcover
• 584 pages

Review

"This is the best textbook I have reviewed in recent years. It is written concisely, yet clearly, is on target, and generally covers important issues and trends relating to public relations."—John M. Butler, University of Northern Iowa

"Looking through the text, I can't think of any topics that the authors overlooked. This book is chock-full of graphic support, examples, lists, factoids, case studies, etc. Everything seems fresh and current, which is vital with today's Gen X students and for the topic of public relations."—Linda Hon, University of Florida

From the Inside Flap
Preface

This sixth edition of Public Relations: Strategies and Tactics takes students into the new century with fresh insights and abundant examples to prepare them for the practice of public relations in a decade full of change and opportunity.

For public relations, the first decade of the new millennium will bring global expansion, tantalizing possibilities for use of the Internet and other new technologies, and increased concern about the ethical aspects of the work. This edition focuses particular attention on these trends.

With pleasure, the three original authors of this textbook, Dr. Dennis L. Wilcox, Phillip H. Ault, and Dr. Warren K. Agee, welcome a new coauthor, Dr. Glen T. Cameron, to their group.

Dr. Cameron holds the Maxine Wilson Gregory Chair in Journalism Research and is director of the Center for Advanced Social Research at the University of Missouri-Columbia. He has received the prestigious Pathfinder Award from the Institute for Public Relations. Dr. Cameron prepared the instructor's manual and other supplementary material for the fifth edition of this textbook. His expertise in research and evaluation broadens the book's ability to show students how to determine the results of their public relations work.

NEW IN THE SIXTH EDITION

Two new series of boxes running through the chapters have been added to emphasize global and ethical aspects of public relations. One series, titled "Focus on Ethics," challenges students to make sound ethical decisions. The other, titled "Global PR," illustrates the worldwide scope of public relations. These boxes supplement Chapters 3 and 15, devoted to "Ethics and Professionalism" and "International Public Relations:"

Two other series of boxes, "PR Casebook" and "PR Insights," have been fully updated. "PR Casebook" provides timely case studies concerning real public relations situations. "PR Insights" highlight interesting data, facts, and principles about public relations.

Up-to-date Coverage

This textbook has always been known for its up-to-date coverage of current events. Two case studies in this edition reinforce this reputation:

The Clinton impeachment trial. Our study examines the massive public relations battle that took place. It looks at the tactics used by the anti-Clinton forces in the Monica Lewinsky scandal and those employed by the White House to fight back. This study appears at the end of Chapter 1. It gives students an early opportunity to see how public relations operates in a situation of grave national significance.

The tobacco battle, in which state and federal governments have fought to make the tobacco industry pay the cost of treating illnesses caused by smoking and to limit its marketing powers. This study appears in Chapter 14, "Politics and Government:"

This edition features the most current and up-to-date public relations case studies of any introductory text. Some of the new cases added in this revision include the following:

Salt Lake City Olympic scandal

High-tech promotion of popular singer Jewell's new book of poetry

Case study of Princess Diana

Top celebrity endorser: Bill Cosby

100`" anniversary of Jell-O

UConn 2000, a $1 billion fundraiser

Contrast in Asian and American pop idols

Northwest Airlines commoration of 50" anniversary of historic US-Japan flight

Prince Charles' new image

Universities' use of online methods to recruit prospective students

The Internet

The explosive growth of the Internet is changing public relations practice. The Internet supplements and, in growing degree, replaces many of the traditional methods of research and delivery of messages. An understanding of these constantly expanding changes is essential.

Most students entering this course have at least basic experience in using the Internet. Therefore, we have designed Chapter 20, "The Internet and Other New Technologies," to:

Examine the Internet as a social and communication force

Describe the research sources it provides

Discuss its role in delivering public relations and marketing messages

Two lists of websites useful for public relations practitioners have been added, a comprehensive one in the Directory of Useful websites, and one of particular value for research in Chapter 6, "Research:" In addition, numerous references to the Internet and other technologies appear throughout the text.

ORGANIZATION OF THE TEXT

The basic structure of the book remains the same, although the order of presentation in Part One has been altered in order to correspond with trends in public relations practice.

The book is divided into five parts:

Part One: Role

Part Two: Process

Part Three: Strategy

Part Four: Application

Part Five- Tactics

Part One: Role

The opening chapter, defining public relations, concludes with a case study of how public relations is used in the high-stakes battle to control the Presidency in the Clinton sex scandal. Chapter 2 describes the evolution of public relations, including a look to the future. Because of extensive concern with the issue of ethical standards, the chapter on "Ethics and Professionalism" appears early in the textbook as Chapter 3. "The Individual in Public Relations" and "Public Relations Departments and Firms" appear as Chapters 4 and 5.

Under this arrangement, students are introduced in logical sequence to the public relations field—its purpose, its history and values, and the career opportunities for individuals wishing to pursue it.

More importantly, however, the text emphasizes the increasingly important issue of diversity, both in public relations personnel and in the audiences public relations reaches. In Chapter 4 we discuss the high percentage of women in the field and the growing number of them who hold toplevel positions. We also note the expanding role of ethnic groups among practitioners.

Part Two: Process

The four chapters in this part form a unified whole, taking students in sequence through the basic steps involved in a public relations program-research, planning the program, communication, and evaluation.

To explain the process, Chapters 6-8 follow the public relations programs of several organizations from conception to evaluation. Among these wide-ranging examples are the Mack Trucks campaign to increase its market share, the Turkish government's promotion to attract tourists, Microsoft's introduction of its Windows 95 software, and a national "election" by M&M Chocolate Candies to select an additional color for its candy bits (the winner: blue).

The challenge of crisis communication in Chapter 8 receives extensive coverage, supported by discussion of numerous cases, both classic and new, and an examination of how various organizations respond to crises.

Part Three: Strategy

This part discusses the fundamental concepts of strategy. First, we explain how public opinion is formed (Chapter 10) and the ways practitioners can use it to direct their objectives. Second, we look at the audience to which programs are directed (Chapter 11). More precisely, this covers innumerable target audiences—each with special qualities and interests-and describes the selection of media suitable for each program. Third, we describe the legal restrictions under which public relations professionals operate (Chapter 12).

Chapter 10 draws particular attention to the identification and use of opinion leaders, and it cites the importance of audience analysis. In Chapter 11, we have added the online media to the methods of reaching an audience and have examined diversity in public relations audiences. We present Bureau of Census statistics on ethnic populations in the United States and emphasize the swift growth of the Hispanic population, an important public relations audience in both English and Spanish languages. In Chapter 13, sexual harassment is included among the legal problems examined.

Part Four: Application

The next logical step is for students to learn the practical ways in which the process and strategies of public relations are applied in major areas of practice. In this part we discuss applications in the corporate, governmental, nonprofit, international, and educational areas, each with special requirements and goals.

Citing the dismissal of employees during corporate "downsizing" as an example, Chapter 13 emphasizes the need for companies to show sensitivity in dealing with customers, employees, communities, and ethnic groups. Building a reputation as a good corporate citizen is a primary public relations mission. Chapter 14, "Politics and Government," examines the impact that lobbying and political action committees have on the operation of government. A discussion of the tobacco bill battle in Congress illustrates these forces at work.

The expansion of international public relations practice, stimulated in part by growth of the Internet's World Wide Web, is the focus of Chapter 15, which explains the opportunities and pr

From the Back Cover
With the addition of new co-author Glen Cameron, this renowned author team thoroughly prepares students to practice public relations effectively and ethically in today's global economy.
* Numerous new case studies on topics such as: the Clinton impeachment hearings; the success of Furby dolls in the marketplace; the 100th anniversary of Jell-O; litigation in public relations; logo licensing fees; the Pentagon in Hollywood; global environment efforts to educate citizens; and much more.
* Updated and expanded material on new technologies such as the Internet provides students with the most current information available on this important area in public relations today.
* Focus on Ethics boxes ask students to form their own opinions regarding current ethical issues in public relations, helping them to develop critical thinking and analytical skills.
* Global PR illustrate the worldwide scope of issues, showing the international applications of public relations.
* New four-color design makes text even more inviting to students.
* An exciting new dedicated website (awlonline/wilcox) features an online study guide for students, links to relevant sites, and numerous instructor resources including Syllabus Builder, a tool that enables instructors to put their course online.

Most helpful customer reviews

26 of 36 people found the following review helpful.
This book is great.. it's for all people.
By A Customer
Whether you are a student or a pr practitioner, this book clearly tells you what Public Realtions is all about. Plus, you won't waste your money on this. It is up to date with the latest trends affecting PR, like laws, cases, and technology. I highly recommend this to all people who are interested in public relations. I have read many pr books but this one tops it all.

2 of 2 people found the following review helpful.
Public Relations, by Philip Ault. Reviewed by: Adam Platts
By Adam Platts
There is a reason that a seventh edition of this book has been printed. It is well written and excellent instrucional material. Students of business and marketing would do well to read this text and then save it for future reference.

Reviewed by: Adam Platts, Northridge

3 of 4 people found the following review helpful.
good book
By A Customer
This book is a must have for anyone interested in PR. It is up to date and illustrates all the relevant forces working in PR. It also outlines application and startegy for an effective PR campaign. Along with this book, I would also recommend Michael Levine's Guerill PR Wired, which is also a must have for anyone remotely interested in PR.

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[Q421.Ebook] Ebook Critics of Empire: British Radicals and the Imperial Challenge, by Bernard Porter

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The notion of ""empire"" has been at the forefront of world politics for over a century. Bernard Porter's landmark work traces the critical response to the British imperial project in the years leading up to World War I. Imperial adventures, including the intervention in Egypt and the Anglo-Boer War. Long regarded as the classic account, the author has now added a substantial new Introduction. He demonstrates the power and influence of major critics such as J.A. Hobson�-- the acknowledged creator of the ""capitalist theory"" of imperialism�-- E.D. Morel and Mary Kingsley and of organizations like the Congo Reform Association. With themes which are also highly relevant to the present day discourse on the American ""empire"", this book will prove essential reading for all students of imperial and international history.

• Sales Rank: #3148768 in Books
• Brand: Brand: I. B. Tauris
• Published on: 2007-12-15
• Released on: 2008-01-22
• Original language: English
• Number of items: 1
• Dimensions: 6.11" h x 1.18" w x 9.18" l, 1.40 pounds
• Binding: Paperback
• 368 pages

Features

• Used Book in Good Condition

Review
"'A striking first book by a Cambridge don with a gift of exposition and clearly endless diligence. It is a very good book indeed.' Times Literary Supplement 'A valuable contribution to the whole story of Empire.' The Sunday Times"

About the Author
Bernard Porter,�Emeritus Professor of History at the University of Newcastle, took his degrees at Cambridge University, becoming a Fellow of Corpus Christi College, before moving on to a Lectureship at Hull, a Chair at Newcastle and Visiting Professorships at the Universities of Yale and Sydney. His books include Empire and Superempire (a comparison between British and American ""imperialisms""), The Absent-Minded Imperialists and The Lion's Share. He mainly lives in Sweden.

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[W370.Ebook] Download PDF The Middle Passage: The Caribbean Revisited, by V.S. Naipaul

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In 1960 the government of Trinidad invited V. S. Naipaul to revisit his native country and record his impressions. In this classic of modern travel writing he has created a deft and remarkably prescient portrait of Trinidad and four adjacent Caribbean societies–countries haunted by the legacies of slavery and colonialism and so thoroughly defined by the norms of Empire that they can scarcely believe that the Empire is ending.
In The Middle Passage, Naipaul watches a Trinidadian movie audience greeting Humphrey Bogart’s appearance with cries of “That is man!” He ventures into a Trinidad slum so insalubrious that the locals call it the Gaza Strip. He follows a racially charged election campaign in British Guiana (now Guyana) and marvels at the Gallic pretension of Martinique society, which maintains the fiction that its roads are extensions of France’s routes nationales. And throughout he relates the ghastly episodes of the region’s colonial past and shows how they continue to inform its language, politics, and values. The result is a work of novelistic vividness and dazzling perspicacity that displays Naipaul at the peak of his powers.

• Sales Rank: #738977 in Books
• Published on: 2002-01-08
• Released on: 2002-01-08
• Original language: English
• Number of items: 1
• Dimensions: 7.90" h x .50" w x 5.20" l, .42 pounds
• Binding: Paperback
• 256 pages

Review
“The coolest literary eye and the most lucid prose we have.”–The New York Times Book Review

“Belongs in the same category of travel writing as Lawrence’s books on Italy, Greene’s on West Africa and Pritchett’s on Spain.” –New Statesman

“Naipaul travels with the artist’s eye and ear and his observations are sharply discerning.” –Evelyn Waugh

“Where earlier travelers enthused or recoiled, Mr. Naipaul explains. His tone is critical but humane, and he tempers his inevitable indignation with an admirable sense of comedy.” –The Observer

“Dazzling reportorial skills and a sharp historical mind.” –The New York Times

From the Inside Flap
In 1960 the government of Trinidad invited V. S. Naipaul to revisit his native country and record his impressions. In this classic of modern travel writing he has created a deft and remarkably prescient portrait of Trinidad and four adjacent Caribbean societies-countries haunted by the legacies of slavery and colonialism and so thoroughly defined by the norms of Empire that they can scarcely believe that the Empire is ending.
In The Middle Passage, Naipaul watches a Trinidadian movie audience greeting Humphrey Bogart's appearance with cries of "That is man!" He ventures into a Trinidad slum so insalubrious that the locals call it the Gaza Strip. He follows a racially charged election campaign in British Guiana (now Guyana) and marvels at the Gallic pretension of Martinique society, which maintains the fiction that its roads are extensions of France's "routes nationales. And throughout he relates the ghastly episodes of the region's colonial past and shows how they continue to inform its language, politics, and values. The result is a work of novelistic vividness and dazzling perspicacity that displays Naipaul at the peak of his powers.

From the Back Cover
“The coolest literary eye and the most lucid prose we have.”–The New York Times Book Review

“Belongs in the same category of travel writing as Lawrence’s books on Italy, Greene’s on West Africa and Pritchett’s on Spain.” –New Statesman

“Naipaul travels with the artist’s eye and ear and his observations are sharply discerning.” –Evelyn Waugh

“Where earlier travelers enthused or recoiled, Mr. Naipaul explains. His tone is critical but humane, and he tempers his inevitable indignation with an admirable sense of comedy.” –The Observer

“Dazzling reportorial skills and a sharp historical mind.” –The New York Times

Most helpful customer reviews

0 of 0 people found the following review helpful.
See the Caribbean through a prodigal son's eyes
By A Forest Fan
If you want to read more from travel writings than Lonely Planet travel guides (which are excellent), start with American author Paul Theroux and then try his travel mentor, V.S. Naipaul. This book has Naipaul revisiting the home island of Trinidad. As an ethnic Indian, Naipaul can travel the Caribbean and Venezuela and get an honest perspective that perhaps a caucasian travel writer might not. That's a trite and somewhat insulting way to characterize his travel books, but I've bought five on that premise and been happy with every one. If you're not as well read on the classics as Naipaul is, open one of his books and try to keep up with his literary name dropping. Maybe I haven't read the European classics that he has, but it's enough to see a citation in one of his accounts of wanderings.

This is one of his shorter books, pick it up for a travel-sized read on your own voyages.

17 of 17 people found the following review helpful.
wonderful but dated
By Seth J. Frantzman
This wonderful quick read is V.S Naipaul's travels from Trinidad, to British Guinea through Suriname and then on to Martinique and Jamaica in the early 1960s. The dated feature makes the read fascinating. Here we see how racial issues have surfaced in Trinidad, where the Urban black population is at variance with the rural indian one. We see this through the eyes of an English educated Indian returning home to a nation he both loves and hates. He remarks att he outfite, the attire and aspirations of the people. In Guinea he meets Mr. Jagan, the Indian Communist leader who Naipaul will return to in his book "The Writer and his World". In Suriname we learn about a dutch colony where race has not been the deciding factor.

Fascinating and poetic this story is a tour of the culture of the caribean. Of transplanted Africans and Indians living on islands and places once inhabited by natives, of the stirrings of colonial peoples and independence. A must read. Full of color, history, insights and amazing characters.

Seth J. Frantzman

14 of 14 people found the following review helpful.
Masterful writing
By Eric Maroney
No writer writes with more pointed anger than the young Naipaul, and this book, along with An Area of Darkness, strikes the most strident note of rage. This is not surprising. The young Naipaul reserved his rage for the places, people and things which struck closest to his roots: for An Area of Darkness, India, and for the Middle Passage, even closer, the Caribbean. Although most of the places he writes of in this book have been radically transformed in the forty years since this was written, The Middle Passage is still worth reading. The writing, even when it levels off into casual meanness, is superb. This book amply illustrates Naipaul's complete mastery as a travel writer. Few writers get to the heart of place, its dark muddled center, than Naipaul, and he lays it out clear, crisp, and pointedly, and then moves on.

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[C605.Ebook] Download PDF Cambridge IGCSE Physics Laboratory, Practical Book, by Heather Kennett

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Improve your students' scientific skills and report writing with achievable experiments and simple structured guidance. This Laboratory Practical Book supports the teaching and learning of the practical assessment element of the Cambridge IGCSE Physics Syllabus. Using this book, students will interpret and evaluate experimental observations and data. They will also plan investigations, evaluate methods and suggest possible improvements. - Demonstrates the essential techniques, apparatus, and materials that students require to become accomplished scientists - Improves the quality of written work with guidance, prompts and experiment writing frames - Develops experimental skills and abilities through a series of investigations - Prepares students for the Practical paper or the Alternative, with past exam questions Answers are available on the Teacher's CD: http://www.hoddereducation.co.uk/Product?Product=9781444196283 This title has not been through the Cambridge endorsement process.

• Sales Rank: #3202305 in Books
• Published on: 2014-12-15
• Original language: English
• Dimensions: 9.50" h x 6.75" w x .50" l, .64 pounds
• Binding: Paperback
• 160 pages

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[R536.Ebook] Download Ebook Rudolf Carnap and the Legacy of Logical Empiricism (Vienna Circle Institute Yearbook)From Springer

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This book discusses�Rudolf Carnap, a member of the Vienna Circle and one of the most important philosophers of the twentieth century. Examines the rich variety of Carnap’s concerns and his place in important intellectual traditions that shape our thinking today.

• Published on: 2014-04-16
• Released on: 2014-04-16
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x .48" w x 6.10" l, .67 pounds
• Binding: Paperback
• 204 pages

From the Back Cover
A collection of papers on various aspects of the work of Rudolf Carnap by an international group of distinguished scholars.� The volume shows the rich variety of Carnap’s concerns and his place within important intellectual traditions that shape our thinking even today.

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[P790.Ebook] Download The Obamians: The Struggle Inside the White House to Redefine American Power, by James Mann

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The definitive analysis of the events, ideas, personalities, and conflicts that have defined Obama’s foreign policy—with a new afterword for his second term

When Barack Obama first took office, he brought with him a new group of foreign policy advisers intent on carving out a new global role for America in the wake of the Bush administration’s war in Iraq. Now the acclaimed author of Rise of the Vulcans offers a definitive, even-handed account of the messier realities they’ve faced in implementing their policies and the challenges they will face going into the second term.
In The Obamians, prizewinning author and journalist James Mann tells the compelling story of the administration’s struggle to enact a coherent and effective set of policies in a time of global turmoil. At the heart of this struggle are the generational conflicts between the Democratic establishment—including Robert Gates, Hillary Clinton, and Joe Biden—and Obama and his inner circle of largely unknown, remarkably youthful advisers, who came of age after the Cold War had ended.
Written by a proven master at elucidating political underpinnings even to the politicians themselves, The Obamians is a pivotal reckoning of this historic president and his inner circle, and of how their policies may or may not continue to shape America and the world. This edition includes a new afterword by the author on how the Obamians’ foreign policy affected the 2012 election and what that means for the future.

• Sales Rank: #390050 in Books
• Published on: 2013-01-09
• Released on: 2013-01-09
• Original language: English
• Number of items: 1
• Dimensions: 8.43" h x .94" w x 5.50" l, .77 pounds
• Binding: Paperback
• 416 pages

From Bookforum
Mann is an experienced and judicious observer of both presidential policy making and the bipartisan foreign-policy establishment, and, as in the case of his earlier book, many of his initial judgments are likely to pass the test of time. —Michael Lind

About the Author
James Mann, a former Washington reporter, columnist, and foreign correspondent for the Los Angeles Times, is author in residence at the Johns Hopkins School of Advanced International Studies. He is the author of many books on global affairs and U.S. foreign policy, including the New York Times bestseller Rise of the Vulcans.

Excerpt. � Reprinted by permission. All rights reserved.

The ultimate Obamian, of course, was Obama himself. Aides such as McDonough and Rhodes reflected the president’s own views. Obama was as new to foreign policy as they were, and as little influenced by previous Democratic administrations.

Over the years, far too much has been made of how Obama’s race and upbringing supposedly affected his thinking about the world. Political opponents, diplomats and journalists have sometimes speculated about the impact on Obama of his father’s roots in Kenya or of his childhood years in Indonesia. Some have theorized that Obama had somehow been imbued with an “anticolonial” perspective and was hostile, or at least unsympathetic, to British and European traditions.

There is little if any evidence to support this theory, and it represents an extremely selective interpretation of Obama’s youth. His postprimary education included a private college-prep school in Hawaii, private colleges in Los Angeles (Occidental College) and New York City (Columbia), and law school at Harvard. Obama’s secondary and higher education, in other words, was not radically different from that of, say, John F. Kennedy (prep school and Harvard), Franklin Roosevelt (prep school, Harvard and Columbia Law School), Richard Nixon (Whittier College and Duke Law School), Gerald Ford (University of Michigan and Yale Law School), George H. W. Bush (prep school and Yale), Bill Clinton (Georgetown and Yale Law School) or George W. Bush (prep school, Yale and Harvard Business School). If Obama’s worldview was influenced by his upbringing—and even this is an open question—then surely those long years of elite American schooling must have counted for far more than the father he barely knew or his four years in elementary school overseas.

Instead, Obama’s views of the world and of America’s role in it were shaped to a far greater extent by his age and by the times in which he came to national prominence. Obama was the first president since Vietnam whose personal life and career were utterly unaffected by that war. Every president since Gerald Ford had tried, in one fashion or another, to declare an end to the Vietnam War or to put to rest its continuing impact. Ford had ended the American presence in Vietnam. Ronald Reagan and George H. W. Bush had both proclaimed the end of the “Vietnam syndrome,” their term for the fear of military intervention and casualties. Bill Clinton had normalized diplomatic relations with Vietnam.

The war had nevertheless retained its potency in American political life. When Clinton ran for the presidency in 1992, he had to explain why he hadn’t served in the military during Vietnam. When George W. Bush ran in 2000, his campaign was obliged to justify an assignment in the Texas Air National Guard that kept him out of Vietnam. In the 2004 presidential campaign, after the Democrats nominated a Vietnam veteran, the Republicans managed to raise questions about John Kerry’s service on a “swift boat” in that war.

In the election of 2008, however, Obama, who was only thirteen years old when the last American troops came home from Vietnam, defeated a Republican candidate who was a Vietnam War hero and former prisoner of war. Vietnam had finally vanished from American presidential politics.

Obama was also the first American president in the modern era who neither served in the military nor was subject to the draft. In this respect, he was a fair representative of most other Americans under the age of fifty-five. Knowing nothing else, Obama could take as a given the existence of the volunteer professional army; military service was a career, not an obligation. The military could be seen as simply a constituency in American society— another big, powerful group with which Obama could try to reach compromise, bridge differences or find a centrist position. “He’s not suspicious of the military, and he’s not scared of the military,” said Denis McDonough. “It’s a vitally important institution that’s part of this country and part of this government.”

Finally, Obama was the first president to come to the White House after George W. Bush’s intervention in Iraq. The mere fact that he followed Bush provided Obama with considerable opportunity for improving America’s relations with the rest of the world. In this respect, Obama had considerable success. He sought to avoid the rancorous relations Bush had with the leaders of France, Germany, Russia and other countries. During his second term, Bush had himself tried to smooth over the frictions caused by the Iraq War, but he was so unpopular that these belated efforts didn’t have much impact; no elected president or prime minister in Western Europe could be seen as too close to Bush. After Obama’s election, European leaders once again wanted to have their pictures taken alongside an American president.

The 2008 financial crisis affected Obama’s foreign policy and America’s international standing at least as much as the Iraq War. The impact of the financial crisis went far beyond the mere lack of money. The United States had far greater difficulty holding itself up to the world as an economic model. In the countries that were harmed by the financial crisis, some of the blame was assigned to the United States—legitimately so. In those few countries where the financial crisis did not hit so hard, such as China and Germany, there was a newly acquired sense of superiority to the American economic system.

Most helpful customer reviews

23 of 26 people found the following review helpful.
The Obamians
By Jared Branch
In The Obamians, a somewhat wonky term used to describe the chief Obamian (Obama) and his Obamians (aides), James Mann attempts to discern, through his foreign policy, an Obama doctrine. While his domestic policy has been hampered by Democrat (Guantanamo) and Republican (Obamacare, nee Romneycare) alike, day-to-day foreign policy execution does not require congressional approval. Foreign policy then, unlike domestic, is a "clear test of his underlying ideas and choices."

Obama chose his inner circle among a small and informal network of people with no foreign policy experience to purposely cultivate an image of Washington outsiders. His appointment of Hillary Clinton, a pragmatic decision to remove her from the Senate where she could possibly form a coalition against him, required a revamping of this image, and thus was born the "team of rivals" phrase to give a "grand historical gloss to the uneasy merger of the Obama and Clinton teams." In contrast, Bush's aides, his "Vulcans" as the author calls them, all shared a common history, namely Vietnam.

Mann has a lot to say about Vietnam. He argues that Obama is the first president not, in some way, shaped by the war. This is true, and interesting, but he takes this argument to extremes. Obama's team is young and they "tend to believe their ideas are new and original, a response to events or trends of the twenty-first century" and not, as Mann repeatedly argues, in response to Vietnam. While the Obamians came of age in a world influenced by Iraq and the 2008 financial crisis, Mann believes Vietnam plays a seemingly unconscious influence through which all of their decisions filter. While Mann is given to such sweeping statements, perhaps the only extent to which Vietnam plays a role is that Obama has to contend with the remnants of McGovern's left-wing antiwar base of the Democratic party.

Avoiding this and other extremes, Obama has attempted to "position (himself) in the middle ground, detached from the fray." While Obama is not simply a continuation of Bush (Mann cites healthcare and gay rights), any president has to contend with entrenched bureaucracies concerned solely with maintaining the status quo. Obama's positions have therefore been simultaneously more and less hawkish than his predecessor. By toeing the line of the middle ground, he has made constituents of both parties unhappy.

Resulting criticisms leveled against him have fundamentally misunderstood who he is. For a clearer picture, Mann turns to the Arab Spring and dissects the Obamian response to each country. In Libya, Obama showed the two most distinctive aspects of his foreign policy. First, that he was not squeamish about employing military power, as both parties believed. Second, that he was willing to recast the United State's role in the world to fit its limited resources, a role "far less wedded than his predecessors to the idea of an enduring American primacy or hegemony." His decisions were "by circumstance and strategy, country by country," based ultimately upon advancing American's interests in the region. Mann is concerned more with how Obama thinks than in a minutiae discussion of positions he takes.

An aspect missing from this discussion is Republicans. He assesses an event and a liberal response, leaving out the extent to which liberals are influenced by a conservative response. Republicans play virtually no role at all at any point throughout the book. Leaving out this crucial opposing view is surprising, as Mann is unbiased in his assessment of Obama. While he makes the argument that Vietnam shaped liberals who then influenced Obama, he implicitly argues that Obama is shaped more by these unconscious influences than in reaction to President Bush and his policies, which played a huge role in making his presidency possible.

Bush's policies "represented the outer limits of the expansion of American power." Obama's, on the other hand, have merely "added up to centrism." His presidency has marked "the beginning of a new era in America's relations with the rest of the world, an era when American primacy is no longer taken for granted," and an era in which America has less money and power to implement its will.

20 of 25 people found the following review helpful.
Solid and Timely Account of Foreign Policy Under Obama
By Samuel J. Sharp
This is a solid and timely account of American foreign policy under President Obama. Mann focuses on foreign policy narrowly and fully discusses military strategy while mostly ignoring other aspects of international relations such as trade policy and issues like budgeting and defense spending which require negotiations with Congress. The book thus begins with a short history of Democratic foreign policy under the Carter and Clinton administrations. The next few chapters detail the Obama primary/presidential campaigns and the rise of the "Obamians," the group of youngish advisers that were attracted to Obama by his personality but had much less foreign policy experience than the more senior, establishment Democrats that aligned with Hillary Clinton during the primary contest.

From here the book devotes chapters to various episodes in international affairs since 2008 and how the Obama administration managed them. Some of these chapters are a bit tedious and read like a simple rehash of newspaper accounts of global events. That being said, the chapters on China (chapter 13) and the assassination of Bin Laden (chapter 21) were captivating reading because the author perfectly blended factual occurrences with strategic planning. The book shines when Mann relies on information gleaned from an impressive array of interviews with insiders to give a behind-the-scenes image of how events looked from the White House. The tone is largely neutral except for repeated praise for Obama's "elegant" speeches (which get their own chapter) and some criticism of Obama's unwillingness to keep a campaign promise to abide by the War Powers Resolution.

All in all, this is a very good book that paints a portrait of a foreign policy team that is cautious, deliberative, fittingly hawkish, and very attuned to politics. It is not as scholarly or ideological analytic as some readers may hope, but its accessibility means a large audience can appreciate its historical approach. This book is bound to be as highly regarded as Mann's previous book, "Rise of the Vulcans," and I expect readers interested in foreign affairs will be grateful for Mann's most recent effort.

12 of 14 people found the following review helpful.
Foreign policy under the Obama administration
By KinksRock
A thorough review of three years of foreign policy under the Obama administration, focusing on the conflict and interplay between the young and less experienced idealists that Obama brought in and the more experienced realists with whom they had to work in order to function.

This book is not pro-Obama or anti-Obama, but, rather, covers Obama's triumphs, most notably the killing of Osama bin Laden, and his failures, notably the decision not to support the Green movement in Iran and Obama's poor treatment of Richard Holbrooke.

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